Moral Low Ground


‘Douche du Jour’: Comcast XFINITY Ad Pokes Fun at Police Brutality

When I first saw this Comcast XFINITY Streampix commercial, I couldn’t believe what I was watching. Even more incredible is that there has been absolutely zero coverage of the ad, which clearly pokes fun at the decidedly no-fun epidemic of police brutality that has swept the nation.

The ad, which is for Comcast’s bundled cable TV/internet/home phone service now called XFINITY, is set to the Everly Brothers’ 1958 number one hit “All I Have to Do Is Dream.” Various Comcast customers are seen happily singing an altered version of the song, replacing the word “dream” with “stream” as they go about their daily business.

In one part of the ad, a police officer is seen arriving at a station with a handcuffed suspect. As both of them sing the catchy corporate ditty, the cop proceeds to slam the suspect’s head hard on a desk with an audible thump. The suspect smiles and keeps singing despite his rough treatment.

This ad is reprehensible, especially in the context of the nationwide epidemic of police brutality. From hospitalizing Occupy Wall Street protesters to killing the homeless to alleged sexual assaults against women at the US-Canadian border– to even shooting family pets and pulling guns on innocent pregnant women, recent headlines have been full of horrific stories of cops behaving badly. Comcast should have known better than to make light of such brutality.

Moral Low Ground attempted to reach a Comcast corporate representative, but due to the late hour was unable to. We’ll try again tomorrow…

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