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9/11 Twin Towers Attack on Pepsi Cans Served to U.S. Troops in Iraq & Afghanistan?

Pepsi will change the design on cans of Diet Coke sold in the Middle East after an American soldier leaving Iraq noticed what he thought looked like a depiction of the September 11, 2001 plane attacks on New York’s World Trade Center.

Much ado about nothing? (Photo: Rolando Martinez)

According to WTOP, U.S. soldier Rolando Martinez snapped the photo shown here, which has now caused quite an uproar after going viral. There are calls for consumers to boycott Pepsi products as well as a petition circulating on the social justice website

According to, the offending cans were manufactured in Dubai by Pepsi Arabia and were sold to U.S. troops in Afghanistan. But snopes, which is devoted to urban legends and debunking rumors, says “the illustration on the can doesn’t appear to possess much more than a passing resemblance to the scene of the 9/11 attacks.”

Indeed, the can seems to depict Dubai’s skyline. According to the Dubai Refreshments Company, which created several can designs featuring the city’s landmarks to mark the 40th National Day holiday in the United Arab Emirates:

The 7 Pepsi Can designs include; Abu Dhabi’s famous seafront featuring Emirates Palace, Dubai’s skyline featuring the tallest building in the world, Burj Khalifa. Sharjah’s design is of the traditional Old Souk, Umm Al Quwain is of the iconic horse roundabout, while Fujairah’s Can features the bronze dallah statue. Ajman’s design portrays the splendid museum, as well as Ras Al Khaimah’s iconic dhow and castle imagery.’s verdict on the questionable cans is “mixture”: there is some truth behind the claim that the scene depicted on the can may bear a slight resemblance to 9/11, but that certainly wasn’t Pepsi’s intention.

Still, Pepsi has responded to the controversy by announcing it will scrap the offending design. The softdrink giant released a Facebook statement that read:

“We understand that the design of the can be misinterpreted, which was never our intention. The design is one of two Diet Pepsi cans designed for our Middle East/Africa region, which was created by a South African design agency to display the growth of active cities in that region.

“Thank you for taking the time to reach out to us- we appreciate it. We have taken action to change the design of the can.”


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  1. nurbertDecember 19, 2011 at 4:50 pmReply

    the angle of the shadow shows about 8:45 am, when the tower was hit.

    the bubbles are all circles, except two. when overlaid on an overhead view, the bottom of the bubbles have the same angle as the shoreline, the two odd bubbles go where the towers were, and the rest of the bubbles outline the path of the haze.

  2. andyDecember 26, 2011 at 7:38 pmReply

    Many things wrong here. First of all this is like someone creating an issue in the office and it has to be dealt with. So a blanket statement or broad policy is directed at that person…. We know what the camoflauged image is. Second of all…read what you write Pepsi cant change Diet Coke cans anymore than I can pilot the space station. This whole piece is an example of how balless and clueless our society has become. Maybe KKK members just like clean sheets, maybe child molestors are just hands-on baby sitters. I am sure someone had a REAL GOOD IDEA for putting that image on the can. Pepsi would never dream of putting a contraversial label on cans in the USA. WHY???? Because we have become a bunch of hurt feeling pussies that will not accept responsability for our actions. Sueing MCDONALDS because we got hot coffee and it was too hot, no kickball in school because it hurts feelings of children when they lose, making bad financial decisions and bankruptcy is out of control. WE REAP WHAT WE SEW…. and right now we are using PLENTY of fertilizers cause we are drowning ourselves in SHIT!

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