Moral Low Ground

Economy

Hallmark Introduces Condolence Cards for the Unemployed

September 29, 2011 by Brett Wilkins in Economy with 2 Comments

Hoping to cash in on the zeitgeist of these employment-challenged times, Hallmark, the nation’s largest greeting card company, has introduced a line of condolence cards for those who have lost their jobs. With tens of millions of Americans out of work (the unemployment rate has been about 9% for quite some time now), the company should sell plenty of the cards, which range in tone from inspirational to humorous.

“It’s hard to know what to say at a sensitive time like this,” the exterior of one card reads, showing a sad little piggy waiting in line at an unemployment office. “How about, ‘I’m buying!'” the interior says.

“Don’t think of it as losing a job,” another card reads, “Think of it as a time-out between stupid bosses.”

“One day, you’ll look back on all this with the wisdom that distance bestows, and you’ll say: Wow, that sucked,” reads a third.

“We know these job-loss captions are not going to be the strongest (sales) performers, but they are meant to meet a relevant and niche consumer need for many who are looking for it,” a Hallmark spokesperson told Agence France-Presse.

 

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2 Comments

  1. MikeSeptember 29, 2011 at 7:42 pmReply

    Good for Hallmark I guess. Writing unemployment sympathy cards is keeping someone on the payroll. I imagine they wouldnt sell the cards if no one was buying them. Not sure why you cant just go visit or call your unemployed friend. I am pretty sure unemployment is not contagious…….is it??

  2. wild;)October 1, 2011 at 3:01 pmReply

    ..if they are unemployed, surely the cards are free…hahaha

    wild;)

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