Hallmark Introduces Condolence Cards for the Unemployed
Hoping to cash in on the zeitgeist of these employment-challenged times, Hallmark, the nation’s largest greeting card company, has introduced a line of condolence cards for those who have lost their jobs. With tens of millions of Americans out of work (the unemployment rate has been about 9% for quite some time now), the company should sell plenty of the cards, which range in tone from inspirational to humorous.
“It’s hard to know what to say at a sensitive time like this,” the exterior of one card reads, showing a sad little piggy waiting in line at an unemployment office. “How about, ‘I’m buying!'” the interior says.
“Don’t think of it as losing a job,” another card reads, “Think of it as a time-out between stupid bosses.”
“One day, you’ll look back on all this with the wisdom that distance bestows, and you’ll say: Wow, that sucked,” reads a third.
“We know these job-loss captions are not going to be the strongest (sales) performers, but they are meant to meet a relevant and niche consumer need for many who are looking for it,” a Hallmark spokesperson told Agence France-Presse.