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Urban Outfitters Sells Real Fur Labeled “Faux”

It turns out Urban Outfitters’ “faux” fur isn’t always so “faux.” In a major faux-pas, the popular retail chain has admitted to using real fur in one of its fake fur clothing items and issued an apology.

Blogger Joshua Katcher of The Discerning Brute ordered the garment in question, a fur-trimmed cardigan, and confirmed that it contained real animal fur. Whether Urban Outfitters knew the clothing was made from real fur isn’t clear. But after initially refuting Katcher’s assertion, the company admitted: “Unfortunately, the information we’d initially gathered led us to believe that the collar trim was indeed faux fur. After further investigation, we were able to confirm your assertion that the trim in question was in fact real fur.”

According to the Sierra Club, Urban Outfitters isn’t the only clothing retailer guilty of selling falsely-labeled fur products. Loehmann’s, Burlington Coat Factory and Filene’s Basement were all found to be in violation of the 2010 Truth in Fur Labeling Act by an NBC investigation. All those companies pulled the offending items from their store shelves and issued apologies.

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